How Sales Information Can Increase Profits
You know you need to increase sales. You need money to buy new inventory. To pay your staff. Or invest in new equipment. How much more money do you want to make? Let’s pull a number out of a hat. Let’s...
View ArticleHow Displays Can Increase Sales: The Strawberry Shortcake Factor
Imagine someone offered you some fresh, ripe strawberries to eat. They look pretty tempting. Would you have some? You might say yes. You might say no. What if you were offered shortcake and whipped...
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How to Save Your Products From a Death Sentence
Some people have green thumbs.I have black thumbs.A potted plant in my hands gets a death sentence. Not intentionally, of course. I love plants. But I struggle to keep them alive and healthy. I just...
View ArticleWhy Exhibitionists Sell More Products
During the 2010 Olympics, The Vancouver Art Gallery mounted a special exhibition. On display were Leonardo Da Vinci’s drawings and studies of anatomy. The wait in line to buy exhibition tickets was...
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How Connections Get Your Store Humming
A friend of mine, Ian, struggled with the washing machine he shares with his landlord. He went to do a load of laundry, and couldn’t get the washer started. So, he left the laundry until later, hoping...
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How to Help Shoppers’ Dreams Come True
At first, no one paid much attention. The sisters ogling the netbook computers were seven and ten years old. No one thought of two little girls as customers. Even though they had been coming to the...
View ArticleHow to Create Customer Dreams in Your Store
Have you ever walked into a store and just fallen in love? It’s as if the store was created just for you. It smells heavenly. The lighting is beautiful. Each display is exquisite. The products are...
View ArticleHow Events Get Customers In Your Door
Sarah’s bookstore hummed as customers milled about, chatting with each other. Nearby store owners complained about the economy, and competition from big box stores. They closed at 5:00 pm on Wednesday...
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Events: Why You Need To Start Small
A few years ago I went shopping for blueberry bushes for my yard. The nursery offered a couple of choices. There were large bushes that would produce a crop of blueberries the next year. Or the ones...
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Community Events: How To Avoid The ‘Screwdriver Syndrome’
Community events are disappointing They seem to promise more than they deliver. You put in long hours. You spend money on extra staff. You buy balloons. There’s tents. Face painting. Music. Crowds....
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The Self-Fulfilling Sales Prophecy
Wouldn’t if be nice to have a crystal ball to tell what products will sell? It can be hard to predict why one product will be a sales success, and another will languish on the shelves. There may be...
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